In the fast-paced and competitive world of business, companies need to adopt creative strategies to grab consumer attention and improve brand exposure. Through creating an immersive experience, brands can capture the attention of consumers who may overlook traditional forms of marketing. A photobooth hire is one such tool that is widely used in promotional events and product launch. These photos often capture items, people and moments that are not frequently seen — perfect for generating user-driven content (and shares on social platforms while we are at it).
Building a Lasting Brand Experience
Consumers today prefer experiences over products or services. Photobooth hire helps businesses to provide an engaging experience that sticks to the attendee’s mind. Customers focus on the emotions created with a photobooth, resulting in a more memorable experience with the brand. Unlike conventional promotional methods that depend on passive involvement, photobooths on the other hand, encourage active engagement, elevating brand familiarity.
This means that businesses can customize the backdrop, props, and digital filters with brand elements such as their logos, slogans, or even product images so that every photo taken will be a reflection of the business’s identity. As these branded photos are shared by attendees on social media, they act as genuine endorsements, showcasing the brand to the world beyond the reach of the event.
Taking Engagement on Social Media to the Next Level
As you know, businesses are needing to invest into marketing more than ever with the rise of social media, so supplementing a promotional event with a high-quality photobooth hire is a sure way to encourage maximum social sharing online. As a bonus, many photobooths are Wi-Fi enabled, making it easy for guests to upload their pictures to Instagram and other social networks with an event-specific hashtag. This organic content creation enables brands to reach a wider circle since the photos posted are served to attendees’ friends and followers.
This toga allowing a social share can also be gamified with a contest where users sharing directed photos via a photobooth with a certain hashtag are entered to win a brand’s promotional cooler bags. This allows for greater brand exposure and customer interaction, as more are drawn to engage with the brand online.
Brand Awareness through Personalization
The big benefit of hiring a photobooth for a brand launch or promotional event is that you can fully brand/customise the experience. Businesses can ensure that their branding is present through out the event, from branded backdrops and frames to customized GIFs and video messages.
Custom photobooths enable companies to seamlessly integrate their logo, colors, and campaign message into the setup, making literally every photo a branding opportunity. This helps increase brand awareness and keeps the brand fresh on the minds of potential customers long after the event ends.
Encouraging Consumer Interaction and Brand Loyalty
A photobooth hire gives fans a reason to take a picture and share a moment — people love that! Photobooth is a voluntary activity, creates a fun engagement value, and is far away from the annoying way of traditional advertisements that people always hate.
Consumers who enjoy positive brand experiences during an exhibition event are more likely to become brand loyal. Offering tangible memories in the form of printed pictures with brand-branded frames or digital files with event-only deals can also cement brand affinity. It can increase brand retention if you provide promotional products together with the photobooth experience as consumers are likely to keep them as a physical reminder.
